Urban Harvest

March 2024

An extension of a brand
through illustration.

Urban Harvest is a Catering and Fruit Delivery business that aspires to deliver fresh, healthy, and delicious food to nourish Wellington’s workplaces.
Based on Urban Harvest’s original brand guidelines,
logo, and brand colours, I created fruit illustrations
to reflect the produce that Urban Harvest delivers.
The original illustration style of the brand focuses on
texture and organic shapes, so rounded, quirky, and
playful illustrations were created to match existing
assets, along with additional marketing collateral.
As Urban Harvest rebranded to include catering,
stickers, t-shirts, and further illustration assets
have been designed in alignment with the brand.

Mia Freeman Design