Urban Harvest
March 2024
An extension of a brand through illustration.
Based on Urban Harvest’s original brand guidelines, logo, and brand colours, I created fruit illustrations to reflect the produce that Urban Harvest delivers. The original illustration style of the brand focuses on texture and organic shapes, so rounded, quirky, and playful illustrations were created to match existing assets, along with additional marketing collateral. As Urban Harvest rebranded to include catering, stickers, t-shirts, and further illustration assets have been designed in alignment with the brand.
Mia Freeman Design