Pitchfork Music Festival Rebrand
April 2022
A visualisation of music
through bold colour and illustration.
The festival focuses on promoting Chicago’s art and music scene, hosting local performers and artists to uplift the local community. Pitchfork Music Festival has been a vital part of the arts community in Chicago, reflecting the vibrant culture it creates.
To represent the energy of the festival, bright, vibrant colours were used alongside illustrations of the headlining artists to help promote the culture of the festival. The bold style creates an ‘out of this world’ feeling, reflecting feeling of Chicago’s art scene and visualising the experience of attending music festival.
This project was a redesign of Pitchfork’s 2022 Music Festival, transforming the original system into one that matched the values of Pitchfork Music Festival and celebrated the artistic community in Chicago.
Mia Freeman Design