Mia’s Herbs & Spices
November 2024
A vibrant herb and spices
brand identity and packaging.
brand identity and packaging.
identity and packaging project which reflects the
essence of spices and the fun of home cooking.
Mia’s Herbs & Spices was created to identify the
spices and herbs kept in glass jars in my kitchen.
It was a fun personal project to design a visual identity
that reflects the intense nature of spices and the
energy of cooking, whilst keeping each label easily
recognisable to quickly grab when cooking. Bright
colours were used as a key to represent the different
flavours and uses of the spices, making the jars easy
to identify while cooking.
To evoke the feeling of a home-cooked meal, textured
illustrations were used to create a handmade, organic
appearance, with a unique illustration for each herb
and spice. These are contrasted with the bold type
to match the vibrancy and energy of the brand.
Mia Freeman Design