Mia’s Herbs & Spices
November 2024
A vibrant herb and spices brand identity and packaging.
Mia’s Herbs & Spices was created to identify the spices and herbs kept in glass jars in my kitchen. It was a fun personal project to design a visual identity that reflects the intense nature of spices and the energy of cooking, whilst keeping each label easily recognisable to quickly grab when cooking. Bright colours were used as a key to represent the different flavours and uses of the spices, making the jars easy to identify while cooking.
To evoke the feeling of a home-cooked meal, textured illustrations were used to create a handmade, organic appearance, with a unique illustration for each herb and spice. These are contrasted with the bold type to match the vibrancy and energy of the brand.
Mia Freeman Design